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NEW ZEALAND CRAFT BEER INDUSTRY INSIGHTS

Our research suggests total sales of craft beer are up by 35% in the past year, with a number of breweries growing at rates substantially higher than the overall category. We estimate craft beer accounts for around 15% of domestic

Our research suggests total sales of craft beer are up by 35% in the past year, with a number of breweries growing at rates substantially higher than the overall category.

We estimate craft beer accounts for around 15% of domestic beer sales. Increasing numbers of people are enjoying beer festivals around the country and new venues for craft beer are popping up, from the local bar to the airport.

For the third year in a row, we report exceptionally strong sales growth for New Zealand Craft Beer. But can the sector continue to grow at such a rate? ANZ’s perspective is yes, and no! ‘No’ because it’s reasonable to suggest that at some point as the sector matures, the overall rate of growth will soften. That said, we have no doubt there will be brewers who will sustain high growth for years to come.

This report provides some insight into this popular sector with a summary of trends, challenges and opportunities we are observing.

Download the full report…

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